Welcome to your in-depth exploration of Highmark Stadium, the vibrant home of the Buffalo Bills. Nestled in Orchard Park, New York, this stadium isn’t just a sports venue; it’s a landmark steeped in history and brimming with character.
Whether you’re seeking the best seats, luxurious premium options, or family-friendly advice, this article aims to be your go-to resource including seating options, amenities, VIP clubs and lounges too as well as family friendly seats and advice for all. So that you can pick the best seat at the Highmark stadium to match your preferences and budget.
Historical Overview and Developments
Highmark Stadium, originally opened in 1973 as Rich Stadium, has undergone several name changes and significant renovations over the years. It began its journey as an essential replacement for the Buffalo Bills’ former home, War Memorial Stadium, to meet NFL’s growing demands.
The stadium, through its transformation from Rich Stadium to Ralph Wilson Stadium, and later to New Era Field and Bills Stadium, before adopting its current name, Highmark Stadium, reflects a rich narrative of corporate partnerships and community ties.
The first major renovation came in 1998, followed by a substantial overhaul in 2013, enhancing the stadium’s capacity and amenities. With a current capacity of 71,608, it stands as a testament to the evolution of sports architecture and fan experience.
Unique Characteristics and Records
Highmark Stadium is known for its distinctive design, which contributes to the challenging wind patterns affecting game play, especially for kickers. Its location, downwind of Lake Erie, and the stadium’s structure, with the field 50 feet below ground level and the top of the upper deck just 60 feet above ground, create unique wind dynamics.
The stadium has witnessed remarkable games, including a significant first NFL playoff victory in 1989 and a track record of the Bills defeating every other NFL team at least once at this venue.
Future Prospects
Looking ahead, Highmark Stadium is on the brink of a new era, with plans for a new stadium in Orchard Park, set to open in 2026. This development signifies the continuous commitment to providing an exceptional venue for sports fans.
As we navigate through this guide, keep in mind the stadium’s rich history, its evolving architecture, and the memorable moments it has hosted, all of which contribute to the unique experience of visiting Highmark Stadium.
Whether you’re a die-hard Bills fan or a visitor looking to soak in the ambiance of a renowned NFL stadium, this guide will help you make the most of your Highmark Stadium experience.
Seating Arrangement at Highmark Stadium
Highmark Stadium offers a diverse range of seating options to accommodate different preferences and price points. Here’s a quick look at the various levels and seating options available. We’ll go into more detail in later sections of this article.
100 Level (Lower Bowl)
- Location: This is the lowest seating tier, closest to the field, providing an up-close view of the game.
- Sections: Numbered from 101 to 143, these sections encircle the field, offering various vantage points.
- Specialty: The 100 level often includes the sideline areas where the bulk of the action takes place, and end zones, which are hot spots during scoring plays.
200 Level (Club Level)
- Location: Situated above the 100 level, the club level provides an elevated view of the game, balancing proximity and perspective.
- Sections: These sections are numbered from 200 – 244 wrapping around the entire stadium.
- Amenities: Club-level ticket holders may have access to indoor lounges, wider seats, in-seat wait service, and other exclusive amenities.
300 Level (Upper Bowl)
- Location: The uppermost tier of the stadium seating, offering a panoramic view of the action on the field.
- Sections: Numbered from 306 – 339. These sections stretch around the sides of the stadium and are the most economical seating option, providing a comprehensive view from above.
Suites
- Types of Suites: Highmark Stadium offers various suites, such as Executive Suites, which provide privacy and luxury.
- Amenities: Suites usually include catering services, high-end furnishings, climate control, and excellent sightlines to the field.
Additional Seating Options
- Family-Friendly Seating: Certain sections are designated as family-friendly, often with restrictions on alcohol and a focus on a kid-friendly atmosphere.
- ADA Seating: Accessible seating is available throughout the stadium, ensuring that all fans can enjoy the game comfortably, regardless of mobility concerns.
100 Level Seating at Highmark Stadium
The 100 level sideline seats at Highmark Stadium, specifically in front of Sections 132 to 135 for the Bills and Sections 110 to 113 for the visitors, are recognized for their proximity to the field and player benches.
These sections offer an exceptional view of the midfield action and are a favorite among fans who prefer to be close to the players and the game’s tactical exchanges.
However, it’s worth considering that seats in the lower rows may have a limited view of the action on the opposite end of the field. For an unobstructed view of the entire field, it’s advisable to choose seats after row 10.
These seats provide a balance between being near the sideline while maintaining a comprehensive view of the game.
Corner Seating Dynamics
The lower level corner seats, particularly in Sections 117-119, present a unique viewing experience with exciting views of touchdowns at the near endzone.
The closer rows offer an intense, close-up perspective of the game, although they may not provide enough elevation to easily follow plays on the far end of the field.
During day games, these east corner sections benefit from more sun exposure, offering a warmer option during the colder months.
Endzone Action
The lower level endzone sections are positioned for fans who enjoy being part of the scoring action during touchdowns and field goals. With 38 numbered rows of seating, these sections are quite expansive, and fans seated in the lower rows should be prepared for longer trips to the concourse.
The east endzone sections have the advantage of facing the videoboard, providing an easy view of replays and scores.
Moreover, these sections receive more sunlight during colder months and are closer to the player entry tunnel, which can be an added bonus for fans interested in player entrances.
The Prime Midfield View
For fans who are looking for the best midfield views, the sections around the 50-yard line, notably Sections 131-136 and 109-114, are prime locations. They are among the most desirable places to sit in the entire stadium due to their central view of the field.
While most of these sections feature 39 rows, the larger Sections 132-135 with 52 rows necessitate a longer walk for those seated near the field.
Handicap accessible seating is conveniently located at the top of most lower level sideline sections.
In summary, the 100 level seating at Highmark Stadium offers a variety of perspectives on the game. The closer to the field you are, the more you feel part of the action, although elevation becomes an important factor for viewing plays across the entire field.
The endzone and corner seats provide distinct experiences that can be thrilling during specific plays, while the midfield seats offer arguably the best overall views.
As with any stadium seating, personal preferences will dictate the ideal section, but the 100 level at Highmark Stadium consistently ranks highly for fan experience.
200 Level Seating at Highmark Stadium: An Objective Review
The corner sections on the 200 level of Highmark Stadium offer a significantly elevated angle, providing clear views of the entire field.
Although visibility of the far side can sometimes be a challenge, these sections excel in offering a good perspective for scoring plays in the near endzone. Notable are Sections 226 and 227, designated as the Family Zone.
Here, alcohol is prohibited, and a more controlled environment is maintained, making it suitable for families. We’ll have more info on families attending the venue in a later section of this article.
These sections typically consist of 11-18 rows, offering a relatively intimate setting. For those attending late-season games, Sections 217-219 in the northeast corner receive the most sunlight, providing a bit of warmth during colder days.
200 Level Endzone Seating
Positioned as the highest seating behind the endzones, the 200 Level Endzone offers a distinct view. While the angle is favorable for near-side plays, following action on the opposite end can be difficult.
Sections 224 and 225, also part of the Family Zone, replicate the lower level’s family-friendly atmosphere. However, fans in the west endzone sections face away from the scoreboard and receive less sun during day games, which could be a consideration for some.
These sections contain up to 18 rows, balancing an elevated view with a somewhat intimate fan experience.
Sideline Club Seats
The Sideline Club Seats, located in Sections 206-216 and 229-238, are set on both sides of the field on the 200 level. These seats provide an elevated midfield view and include access to indoor club areas such as the Pepsi Club and the Toyota and Dunn Tire Clubs.
These indoor spaces feature exclusive concessions, private restrooms, and comfortable seating areas with televisions. A notable comfort feature of these seats, especially relevant in Buffalo’s colder weather, is the inclusion of radiant heating systems overhead and a partial covering that helps block wind and snow.
The seating here is also slightly wider than standard stadium seating, adding to the comfort. These amenities come with a higher price point, typical of club-level seating.
The 200 level at Highmark Stadium offers a diverse range of seating experiences, from the more family-oriented environment in the corner and endzone sections to the enhanced comfort and amenities of the Sideline Club Seats.
While each section has its distinct advantages and potential drawbacks, the overall design and layout of the 200 level cater to various preferences, whether it’s for a family-friendly atmosphere or a more luxurious game day experience.
300 Level Seating at Highmark Stadium
The Upper Level Sideline seating at Highmark Stadium, encompassing the highest tier of the stadium, is known for offering the furthest views from the field. As a result, these seats generally come at the most affordable prices for Bills games.
While they might not provide the most desirable views compared to lower levels, decent seating options are available, especially in sections closest to the 50-yard line, such as 311-312 and 333-334.
These sections are quite large, with up to 38 rows, and the entry tunnels are conveniently located near the bottom at row 4.
This design can be a significant convenience for fans who may not want to navigate higher rows. For those attending games in the colder months, Sections 314-317 are favorable for receiving the most sunlight, which can be a considerable comfort on chilly days.
Weather Considerations and Comfort Tips
The 300 level, being the highest, is more exposed to elements like wind, which can be particularly noticeable during cold weather games.
However, it’s observed that the side along the Bills sideline tends to experience less wind, making it a slightly warmer option. Fans who choose this level, especially on colder days, are advised to dress warmly and consider bringing a blanket or towel.
Placing a towel or blanket on the seat not only adds a layer of insulation but also provides a barrier from the cold concrete, making a noticeable difference in warmth and comfort.
One top pick is section 339 with the added benefit of being in the first row of a corner section being the absence of a claustrophobic feeling, with easier access to stairwells, bathrooms, and concessions. This can significantly enhance the game day experience for fans who prefer a bit more space and convenience.
While it comes with the trade-off of being farther from the action and more exposed to weather elements, strategic choice of sections and rows, along with appropriate preparation for the cold, can lead to a satisfactory and enjoyable game day experience.
For those who prioritize affordability and don’t mind the extra distance from the field, the 300 level is a viable choice, offering its unique perspective on the game and the stadium atmosphere.
Shaded Seating at Highmark Stadium
Highmark Stadium’s orientation plays a crucial role in how sunlight affects different seating areas. Generally, the northeast side of the stadium receives the most sunlight during a game.
This means that if you’re seated behind the visiting team’s bench, particularly in sections 110-120 on the lower level, 210-220 on the club level, and 310-317 on the 300 level, you’re likely to experience more sun exposure during day games.
This can be a significant factor to consider for afternoon games, especially in warmer weather or for those preferring less exposure to the sun.
North Club Covered Seats
In the Jim Kelly Club seats, which are part of the north club, rows 7 and above provide the best protection from the elements, including sun and rain.
This coverage is a notable advantage for those seeking a more controlled environment while still enjoying the outdoor stadium experience. The covered seating not only offers shelter from the sun but also adds an element of comfort during inclement weather.
Sun Exposure
Despite being mostly covered, seats in sections 206-216 are still susceptible to sun exposure, particularly in the late afternoon.
The stadium’s design means that only the highest rows in these sections will be shaded throughout the day. This is an important consideration for fans who are sensitive to sun exposure or prefer to avoid it for comfort or health reasons.
Limited Shade Availability
It’s important to note that less than 10% of seats at Highmark Stadium offer some type of shade or cover. This means that shaded seats are relatively limited and may require specific selection or a higher price point, particularly for games played under direct sunlight.
Family-Friendly Seating and Advice at Highmark Stadium
As a family planning to attend a game at Highmark Stadium, you’ll find that Sections 225-227, located in the southeast corner of the stadium, are specifically designated as Family Sections. These areas are tailored to create a family-friendly atmosphere, and importantly, no alcohol is permitted. Be mindful that bringing alcohol into these sections can result in ejection from the stadium and potential legal consequences.
Another family-friendly option is the M&T Family Zone located in Section 105, which offers a welcoming atmosphere with added security, specific giveaways, and family programming.
Baby changing tables are available in most men’s and women’s restrooms throughout the stadium.
Evaluating the View from Family Sections
The view from these family-designated sections is often underrated. Being on the 200 level, you enjoy an elevation that is just right—not too high—making it easy to follow the game. Plus, these sections offer a good view of the west-end videoboard, enhancing your game-watching experience.
Seating Recommendations for Families with Young Children
If you’re attending with young children, consider opting for seats in the lower rows of these sections. This choice will minimize your walk to the concourse and reduce the chances of your view being obstructed by standing guests.
However, be aware of the safety railing in the front rows, which might impede your view, particularly for younger kids.
Comfort and Accessibility of Seats
All seats in the Family Sections are bleacher-style with back support. While this setup offers some comfort, it’s worth noting that there are no armrests or cupholders.
This detail might influence your decision if these amenities are important for your family’s game day experience.
Adhering to the Guest Code of Conduct
In the Family Sections, the guest code of conduct is followed strictly, ensuring a more controlled and appropriate environment for families. This adherence to stadium rules makes these sections particularly appealing for parents who want to ensure a positive experience for their children.
Preparing for Your Visit
When planning a trip to Highmark Stadium with your family, it’s important to consider the entry process. With six main entry gates opening two hours before kickoff, arriving about 30 minutes prior to opening can help avoid long lines.
Gates 2, 5, and 6 tend to be the busiest, so consider using Gates 4 and 7 for a potentially quicker entry. Keep in mind that re-entry to the stadium is not allowed, but re-entry to club or suite areas is permitted for ticketed guests with a wristband.
Security Screening and Ticketing
Every guest will pass through a Magnetometer for security screening. To expedite this process, the Buffalo Bills encourage minimal bag carrying. Approved bags include clear bags no larger than 12″ x 6″ x 12″ or a small clutch purse.
Ensure your digital tickets are saved to your wallet before arriving and transfer tickets to others in your party beforehand. Note that children over two years of age must have a ticket, while those under two can attend for free but must sit on an adult’s lap.
Food, Allergies, and Special Needs
Gluten-free food and beverage options are available at the concession stand in Section 107. If you or a family member has specific dietary needs, contact [email protected] before attending a game. While Highmark Stadium doesn’t have peanut-free zones, they accommodate special food items for dietary needs.
Guest Services and Programs
Highmark Stadium offers several guest services programs to enhance the family experience:
- Bills Buddy Program: Register at any Guest Service Booth to receive identifying wristbands to help reunite separated parties.
- My 1st Game Certificates: First-time guests can receive a personalized certificate commemorating their first game.
- Responsible Fan Program: Adults pledging not to drink or to take alternative transportation home can receive a free water coupon.
- Sensory Inclusion: Sensory inclusion kits are available for checkout, and a quiet Sensory Room is provided for those in need.
Lactation Rooms
The stadium provides Oishei Children’s Hospital-branded lactation rooms, located in the Dunn Tire Club and Pepsi West Club. These rooms offer a clean, quiet, and private space for nursing and feature comfortable furniture, a changing station, and dimmable lighting.
Sensory Inclusion
For fans with sensory processing disorders, Highmark Stadium is a certified Sensory Inclusive space. Sensory inclusion bags containing items like visual cue cards and fidget toys are available at Guest Service booths and can be rented free of charge.
Fireworks and Pyrotechnics
Be aware that fireworks are set off an hour before kickoff from the West End Suites roof, and pyrotechnics are used on the field during player introductions and after Bills touchdowns or field goals. This can be important to prepare for, especially for children who may be sensitive to loud noises.
Suites at Highmark Stadium
Highmark Stadium, home to the Buffalo Bills, offers a unique way to experience football games and concerts through its array of private suites. These suites, numbering 121 in total, are designed to offer a luxury experience, combining comfort and a fantastic view of the action.
Suite Amenities and Comfort
Each suite in Highmark Stadium is climate-controlled, ensuring a comfortable environment regardless of Buffalo’s often harsh weather conditions. The suites are equipped with HDTVs and Wi-Fi, and guests have access to in-suite catering services.
Additionally, suite holders benefit from VIP parking and private entry into the stadium, adding an extra layer of convenience and exclusivity to the experience.
Capacity and Accessibility
Suites at Highmark Stadium can host up to 20 guests, making them ideal for hosting parties, meetings, or simply enjoying a game with a group of friends or family.
The private nature of these suites ensures a personalized experience, and the inclusion of a suite attendant and concierge services adds to the luxury feel.
Additional Perks
The stadium’s suite level is accessible through multiple VIP entrances, providing easy access to your suite. Suites open two hours prior to the event’s kickoff and remain accessible for up to 90 minutes after the event concludes, giving you ample time to enjoy the surroundings.
Catering Options
Catering within the suites is handled by Delaware North Sportservice, offering a range of gourmet options.
Catering costs are separate from the suite rental and can be tailored to suit the nature of your event, whether you prefer classic game day snacks or more elaborate fare. Beverages are available in various packages, including a premium bar option.
Clubs and Lounges at Highmark Stadium
Highmark Stadium offers a variety of club experiences, each providing unique amenities and comforts to enhance the game day or event experience. These clubs are designed to offer additional luxury and convenience, making them a popular choice for fans seeking a more upscale experience.
Bud Light Club
Located on the northeast side of the stadium above the 200 level, the Bud Light Club offers a climate-controlled environment, ideal for staying warm during Buffalo’s cold winter months.
Seating in this club consists of theater-style chairs that provide a view of the field from behind large glass windows. The club’s reception area, directly behind the seats, includes additional seating, televisions, and concessions.
The food and drink in the Bud Light Club are exclusive to this club, with all options priced a la carte, including in-seat beverage service. This club is available for Bills home games and other selected events, with some amenities potentially varying based on the event.
Caesars Sportsbook Lounge
Situated in the northeast corner of the stadium above the Bud Light Club, the Caesars Sportsbook Lounge offers a similar indoor club experience.
This lounge features theater-style seating behind large glass windows overlooking the field, with a reception area nearby that includes concessions and additional space.
Tickets for the Sportsbook Lounge are mostly available as part of season ticket packages and are rarely offered on a single-game basis, making it an exclusive option for regular attendees.
Sideline Club Seats
Located on both sides of the field on the 200 level, the Sideline Club Seats offer a blend of comfort and convenience.
Sections 206-216 on the north side and 229-238 on the south side comprise this club. Ticket holders have access to indoor club areas including the Pepsi Club on the North side and the Toyota and Dunn Tire Clubs on the South side.
Each of these clubs features exclusive concessions, private restrooms, and comfortable seating with televisions.
The Sideline Club seats also provide protection from the elements, with many seats covered from above to block wind and snow, and radiant heating systems installed to provide warmth.
Exploring Food and Drink at Highmark Stadium
Highmark Stadium caters to a range of tastes with its array of classic stadium foods. Fans of Tim Hortons can find their favorite donuts and coffee at various concession stands throughout the venue.
For those looking for traditional game day fare, the Dog House is a popular choice, offering hot dogs, nachos, popcorn, and a selection of beverages, including beer. Wing enthusiasts can head to Buffalo Wild Wings or Duffs Famous Wings for their fix of hot wings, accompanied by sides and drinks. Pizza lovers aren’t left out, with La Nova Pizza providing cheese and pepperoni slices in many food concourses around the stadium.
New Culinary Experiences
In addition to traditional favorites, Highmark Stadium introduces new culinary delights to enhance the game day experience.
The Beef on Weck Sidewinder Poutine, featuring French fries with roast beef toppings, can be found in Section 121. For a unique twist, the Hot Honey Chicken and Waffles in Section 104 offer a combination of fried chicken, pickles, sauce, and waffles.
Joey T’s Pizza delivers signature pizzas in various sections, and fans preferring boneless wings can enjoy La Nova Boneless BBQ Wings in Sections 104, 315, and 337. The BBQ Tailgate Platter, available at many concession stands, presents a selection of wings and sweet potato fries.
Sweet Treats and Snacks
Candy, a staple at most concession stands, caters to those with a sweet tooth. For fans looking for lighter snacks, potato chips, pretzels, and popcorn are readily available throughout Highmark Stadium.
Dining Recommendations and Advice
Tailgating before a Bills game is a recommended and cost-effective option for fans. It offers an all-you-can-eat experience with a variety of foods including pizza, cookies, and chips.
For those choosing to eat inside the stadium, it’s advisable to enter at least an hour before kickoff due to the narrow concourses leading to long and congested food lines.
The Dog House stand is a good bet for value, serving satisfactory hot dogs among other items. When attending games during snow or rain, be mindful that the concourses can become slippery.
Bringing Food and Tailgating at Highmark Stadium
Fans are allowed to bring outside food designed for individual consumption into the stadium, adhering to specific guidelines available on the Bills website.
Additionally, tailgating is a popular activity in the parking lots before every Bills home game, with lots opening four hours before kickoff. This pre-game tradition is an integral part of the game day experience at Highmark Stadium.
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